Hyundai Markenstrategie (English)

Hyundai will unveil the company’s new global brand direction and brand statement to a European audience at the 2011 Geneva Motor Show.

The company’s new brand slogan is ‘New Thinking. New Possibilities.’  This encompasses Hyundai’s new brand positioning, ‘modern premium’, which aims to provide customers with emotional value and experiences beyond expectations through new thinking and new possibilities.  The new brand direction also captures the spirit of change at the automaker, which has shown dramatic growth in all areas of business.

“Today, customers expect from a premium brand sensible innovations at an accessible price.  They want cars that exceed their expectations – cars that reflect their values and the times in which they live,” commented Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe.

“While traditional premium is usually linked with high prices for the privileged few, our ‘modern premium’ concept is based on the idea that high quality does not necessarily require a high price. Hyundai will offer high-end, high-quality and emotional values that customers never experienced or expected. This will not be limited to just the product, but throughout our entire business, operations and services,” Mr. Rushforth concluded.